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Who you are make a difference, 2011

Graphic Design

 21x29.7 cm

This project was created for the competition of 20th Times Young Creative Award and topic was an advertisement for an employment agency. The work, as requested, had to express the idea that each person is different because you are special. 

 

Various species of birds were used to illustrate this idea. For example, the pelican is special for its bark that is large enough to fill up with fish. In the same sense, everyone is able to find their own suitable job. Yellow color was chosen as the main color as it is the CI color of the employment agency. The edges of the birds were purposely not smoothened out to preserve a hand-drawn feeling.